Tuesday, February 21, 2012

Design = Chaos Theory

There are so many variables and factors involved when one realizes a need for design in their lives.

"Where will I ever find a great designer?"

"How much will this cost?"

"Why did it take a month with a designer to realize that my logo should just be a little dot on a blank page?!?!"

None of these questions are easily answered, but in the end, you know that the little dot on the blank page looks magnificent, and you feel almost as great as you would if you had just treated yourself to a complete makeover.

This is the gift that design gives you - a developed, coherent solution to your company's identity crisis, some added verve to your sales presentations, and newly discovered confidence in today's chaotic business world.

The ultimate goal is to discover solutions which convey your marketing message in a universal manner: "My product is awesome, and here's why!"

The chaos will always exist. You simply have to find your sense of 'place' in the midst of it.




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